netflix throttling

Amanda and I had been wondering why Netflix seemed a lot slower lately.

Now we know why:

Los Gatos, California-based Netflix didn’t publicly acknowledge it differentiates among customers until revising its “terms of use” in January 2005 – four months after a San Francisco subscriber filed a class-action lawsuit alleging that the company had deceptively promised one-day delivery of most DVDs.

“In determining priority for shipping and inventory allocation, we give priority to those members who receive the fewest DVDs through our service,” Netflix’s revised policy now reads. The statement specifically warns that heavy renters are more likely to encounter shipping delays and less likely to immediately be sent their top choices.

I don’t think this is enough for us to leave the service (especially since I am not sure where else we’d go, short of greencine, maybe), but it seems pretty shitty nonetheless.


Comments

I’m just curious how they define “heavy renters.”

The turnover for me can be up to a week at times, but I wouldn’t consider myself a heavy renter.

And, like you said, I’m still going to keep my netflix, even when they are frustrating.

I’ve noticed that I get the occasional long-distance return envelope. I just got one that returns the DVD to Spokane instead of Queens.

Wow. I was talking to someone a month or two ago that swore that Netflix was doing that to her on purpose. Not seeing the same thing (I’m their ideal customer, sadly), I wasn’t experiencing the same troubles, and basically didn’t believe her. I’d forward this to her if I had her e-mail address.

What about Blockbuster’s service? Not exactly a “progressive” company, but they do allow you to run down to the store and pick up a movie a couple of times a month free with your mail service.

Well, the last time I looked at Blockbuster’s selection I wasn’t impressed. It seemed like they mostly had new releases and less obscure stuff.. We have used Netflix mostly for two things: TV shows we want to see (Lost, Battlestar Galactica, etc..) and older random movies that you tend not to find on blockbuster (or anywhere else). For the latter, Greencine might suffice just as well, but I’ve got a queue 200+ movies long on netflix as it is..

I’m so with you on this. I’d heard about this initially right after I signed up in December. The first two weeks were blazing fast, but then I got tagged and it takes 4-5 days for them to “receive” my movies now. But I’ll stay with them because of the selection, which is why I signed up originally. And I don’t remember reading any disclaimers in my agreement…I really need to do a better job with the fine print; it’s been biting me in the ass lately.

Doug OrleansFebruary 14, 2006 at 18:46 · reply

I have a feeling that there would be no controversy at all if they had just spelled out that part of the policy ahead of time. I suspect hardly anyone is seriously upset about the policy itself, just that fact that they’re being so shady about it.

Speak for yourself. I don’t wanna wait no 5 days to watch some god damn battlestar galactica. /me spits.

I sent in three movies on Monday ( a holiday) I recieved ONE movie on thursday and the rest (2)will arrive on MONDAY. Am i being “throttled”? Seems when I send them in mass..they arrive in mass…at the same time but not as of lately. Hmmmmmm….

Greg RundelsMarch 12, 2006 at 20:12 · reply

I just cancled my netflix account. I was being throttled and didn’t know it until I read an article in a magazine. For the last two months the new releases I received were 0. Everything says long wait, very long wait. What really did it though was Ryans Daughter, an old movie just being released on DVD last week. At first it said available now, but by the time we sent back in one of the “old movies” we had rented, it was LONG WAIT! I hope Netflix goes belly up for their deceptive practices.

Kate O'NeillApril 04, 2006 at 23:46 · reply

For what it’s worth, they’ve been doing this since at least 2000, which is when I used to work there. I was a customer before I worked there, and still am, but I never really objected to the practice. I did, however, object to the terms used on the inside for heavy renters (“pigs”) and light renters (“birds”). Never really thought of myself as a pig, but, well, oink.

I had same problem with Netflix I now use Blockbuster, which has a $9.99 offer if you go through this website:

http://xbox360s.freepay.com…

Broken TRUST is what ultimately will end Netflix. Here’s why: I can accept that such a company might not have every disc available in every location every day. As a customer, I understand and can wait. I’ll trust they’re being straight with me and cut them slack. However, it is disingenuous to report that a locally unavailable movie must be shipped from another location THE NEXT DAY. There is no reason it couldn’t be shipped THAT day. Combine the one day delay for shipping from the distant location, extra travel time, plus no weekend service and you’ll wait a week for your movie. This is throttling plain and simple. A cheap trick. If Netflix had good will towards you as a customer it would simply locally ship the next choice in your queue the day you originally requested it. Once you figure out their disingenuous strategy in one part of your dealings with Netflix, you can’t TRUST any part of their operation. Netflix smoothes over its fundamentally bad relationship with its customers with cheap prices. You might classify it as an abusive co-dependent relationship. As soon as another company or technology comes along that doesn’t treat its customers neurotically, Netflix will go out of business. When customers are handled in underhanded ways, they GET IT. They’ll bolt at the first chance.

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