lactivism

This is totally awesome:

The calls for a “nurse-in” began on the Internet mere moments after Barbara Walters uttered a negative remark about public breast-feeding on her ABC talk show, “The View.”

The protest, inspired by similar events organized by a growing group of unlikely activists nationwide in the last year, brought about 200 women to ABC’s headquarters yesterday. They stood nursing their babies in the unmistakably public venue of Columbus Avenue and West 67th Street. They held signs reading, “Shame on View,” and “Babies are born to be breastfed.” Ms. Walters, who remarked a few weeks ago on the show that the sight of a woman breast-feeding on an airplane next to her had made her uncomfortable, said through a spokesman that “it was a particular circumstance and we are surprised that it warrants a protest.”

Breastfeeding is natural and healthy, not shameful. I have to admit, though, the term “lactivism” does make me a little uncomfortable.