BMW14 Dec 2004
I think the BMW I loved is slowly dying.
And this reviewer is not impressed with BMW’s new 1-series:
Park one of these on your drive and the neighbours will not think, “Hmm, that’s an expensive car. He must be doing well.” They’ll think, “Hmm, that’s an expensive car. He must be off his rocker.” You can have a Golf GTI for less, and that, in almost every single way, is a better car.
So if you want a hatchback, buy a Focus. If you want a hatchback with some go, buy the VW. If you just want some action and you don’t care about space in the back, or a hard ride, or the price, buy a sports car. A Honda S2000 would be fine.
I have been accused, in recent years, of having it in for BMW. There was even some talk, after my recent review of the dreadful X3, that I would not be allowed any more press demonstrators. And this is why I’ve devoted the entire column this week to a test of the 1-series rather than tagging it on to the end of a rant about cheese.
And it’s why I’m choosing the words for my conclusion with even more care than usual. So here goes. The 1-series is crap.